It’s no secret that social media is an essential part of the event marketer’s toolkit. It’s an avenue for pre and post-event engagement, extends reach, and often provides key insights on the target demo. And that’s just the tip of the iceberg. However with so many platforms to choose from, it’s difficult to decide which ones to leverage and how. To get started, here are five fresh social media tools worth implementing at your next event.
1. Adobe Spark
Adobe is known for building killer platforms that allow creative professionals to flourish. But this suite of apps was designed to turn anyone, from marketers to small businesses to students, into savvy content generators. The idea is to give mobile and web users the power to quickly and easily create compelling visual stories—without the need for an MBA in graphic design.
The trio of apps works as a team to assist users in customizing their content. Spark Post leverages features from Adobe’s Photoshop and InDesign platforms to provide simple and speedy graphic creation. Spark Page serves as a web-editing platform that helps users create stories that allow for a unique blending of text and imagery. And Spark Video provides a platform for designing animated videos in a matter of minutes, and includes options for music and voice-overs.
If you’re looking to amplify user-generated content, give your attendees a Spark-enabled laptop, tablet or iPhone and let their imaginations run wild. Alternatively, consider leveraging the apps to give your b-to-b presentation a little extra spark.
Taggbox is taking social media walls to the next level with options to customize themes, colors, logos, backgrounds and beyond. The platform can be used anywhere at any time and on any screen, from Jumbotrons to projection screens to mobile, making it a handy tool no matter where your event takes place. And it even tracks hashtag campaigns.
What’s more, Taggbox provides an automatic moderation tool that prevents specific users from participating, and certain words and tags from being displayed, as specified by the organizer. And a profanity filter makes sure the wrong *&$%*@ words won’t taint your content.
Unlike many social wall providers, Taggbox allows for the integration of almost any social media platform you can think of, from Twitter to Tumblr to Google Plus. It can also be controlled remotely and offers an analytics feature that shows how well your content is performing.
Whether you’re activating at a trade show or festival, or even looking to boost in-store retail engagement, Taggbox could be the tool for you.
It’s not particularly new to the scene, but consumers and brands alike are increasingly turning to Boomerang to create GIF-like videos that offer an “in-the-moment” vibe. The application, available on iOS and Android, turns a burst of five photos into a back-and-forth video loop, creating a more fun and engaging way to consume content. Best part is, it’s not an entire social network, but rather an Instagram-owned tool that can be used across a variety of platforms (and without an Instagram account). And with no editing features, creating a Boomerang is as simple as opening the app and pressing a single button. The stop-motion-like video can be saved directly to your phone’s camera roll.
Brands have been leveraging Boomerang with a variety of approaches, including touting new products and going behind the scenes at events. Even First Lady Michelle Obama popped up in a Boomerang with Cosmopolitan’s editor to promote girls’ education. No matter what your strategy is, remember that the tool is designed to convey simple messages, so don’t go overboard. Instead, focus on sharing fun, on-brand content that can be easily absorbed—and shared.
4. Facebook Live - at Trade Shows
Sure, Periscope and Meerkat had their time in the spotlight, but these days, Facebook Live is the go-to platform for live streaming. And while brands tend to broadcast b-to-c events over b-to-b ones, the tool has great potential in the trade show space, from keeping digital attendees engaged to drawing physical attendees into specific booths and experiences by offering a taste of the action.
The Global Pet Expo is an early adopter of the strategy. More than 1,100 exhibitors from around the world attend the show each year to showcase their latest products for dogs, cats, birds and other pets. And while the expo has historically had a strong social media strategy, organizers upped the ante in 2017 by adding Facebook Live to the show’s official social media plan.
Simply put, Facebook Live helps b-to-b brands broadcast information about their products, their events and their character. So, choose which information to deliver wisely, and make sure it’s worth sharing—leveraging technology for technology’s sake is never a winning game.
This one’s a no-brainer for event profs on the b-to-b side. PresentersWall is an online presentation tool for meetings and conferences that allows audiences to interact with the presenter using their own smartphone or tablet. There aren’t many tools out there that genuinely boost audience engagement during a presentation, but this one’s the real deal.
After setting up slides on a designated URL, the user invites the audience to visit the page, where they can vote on presentation-related polls and see the results in real time. Attendees can also rate the experience, send reactions and ask questions. Plenty of brands, including SAP and KLM, are already on board.